Max Mara

• Via de’ Tornabuoni, 68r
• 055 214133
• www.maxmara.com

Max Mara put its personal stamp on fashion from the very first collection in 1951: essentiality and precision, clean cuts and sleek lines. French-style models with a typical Italian twist. The Max Mara boutique is housed in the old building where the historic Florentine bookshop Seeber used to be, filled with sixteenth-century paintings and furniture that once belonged to the city’s most popular bookshop, today a temple of fashion.