The historic Caffè Principe reopens in Forte dei Marmi

Prada Group restores a place of tradition to Versilia town thanks to renovation by Michele Bonan

Adjacent to the Prada Donna boutique, the Caffè Principe is the iconic pastry bar on Via Carducci, a cult spot for holidays in Versilia and a Sunday morning pit-stop for anyone wandering among the stalls of the weekly market or the most renowned shops in the centre.

Here our tour to discover the best of Forte dei Marmi!

Caffè Principe

The Prada Group has announced the reopening of Caffè Principe with a project that intends to breathe new life into a place steeped in tradition, a symbol of local gastronomy and hospitality, whose name has not changed. An operation that continues the Group's commitment in the haute patisserie sector that began nine years ago with the acquisition of Marchesi 1824.

Caffè Principe Caffè Principe

The spaces were refurbished with the intention of preserving, rediscovering and giving new value to a historic Italian café, respecting its original identity and bringing it back to the early days of its opening.

The project, realised in collaboration with the Florentine architect Michele Bonan, focused on careful research that made it possible to recall the original furnishings dating back to the 1950s, such as the chandeliers, the seats for the dehor, the Formica tables and the wicker armchairs.

Caffè Principe Caffè Principe

A place that gives a decidedly authentic postcard of the Versilia town, so much so that it is also appreciated by those who live in the Fortress all year round.

Caffe' Principe
Via G. Carducci, 2
ph. +39 0584 89238