Text Martina Olivieri
Pitti Taste 2022 at the Fortezza da Basso
Three days dedicated to the Italian enogastronomical excellences with a rich calendar of events
TASTE THE UNEXPECTED! A bit 'cartoon, a bit 'pop art, colorful graphics,
full of energy and to be enjoyed with the eyes. This is the communication campaign that announces the return of TASTE. Traveling with the Diversity of Taste. The fifteenth edition of the Pitti Immagine exhibition, which brings together the best of excellence in taste and trends in contemporary food culture and kitchen lifestyle, will be held in Florence, March 26-28, 2022.
There are many new features, starting from the location. TASTE grows and moves to the Fortezza da Basso, with a brand new exhibition itinerary - starting from the Attic Floor of the Central Pavilion, going down to the Ground Floor and ending at the Cavaniglia Pavilion - designed to accompany international buyers, specialized operators, the Italian and foreign press, and the public of food lovers in the exploration of new, surprising and unexpected flavors. There are about 470 exhibiting companies, including 130 new entries: more than 90 companies more than the last edition in 2019.
The overall theme of this edition, Zero Waste, emphasizes the importance of not wasting food and respecting the environment. "It will be the main theme and will be the common thread of talks and events, bringing attention to concrete experiences of sustainability related to both the world of production and the environment, as well as that of end consumers. It will be our way of contributing to the protection of the territory and its products" said Agostino Poletto, director general of Pitti Immagine.
At this edition, special emphasis will also be placed on books about cooking, from practical to ironic manuals, and on new perspectives on food storytelling. In the wake of the first edition of TESTO [How to become a book], the new Pitti Immagine event dedicated to contemporary publishing that has just concluded in Florence.
At every edition of Taste, the city of Florence comes alive with a series of initiatives connected to taste. Finally, FuoriDiTaste is also back, with a calendar of about 50 themed tastings, special events, talks and new ways of interpreting food. A program that unites the companies participating in the event and some of the most beautiful locations and places of the city, and that from edition to edition registers a growing interest and participation among gourmet lovers. growing among gourmet lovers. Let's see together those not to be missed, while HERE you can find the full calendar.
SATURDAY MARCH 26TH
19:00 | CIBREO CAFFÉ HELVETIA & BRISTOL
Firenze Made in Tuscany Magazine & Consorzio Franciacorta al Cibreo
On the occasion of the launch of the new issue of Firenze Made in Tuscany Magazine tasting of Franciacorta bubbles.
event on invitation
17:00 | LA MÉNAGÈRE
Firmacopie con Csaba dalla Zorza
Csaba dalla Zorza meets readers for a signacopie of her latest book The modern baker. 120 recipes to rediscover the pleasure of baking (Guido Tommasi Editore).
free eventT 055.0750600
www.lamenagere.it - info@lamenagere.it
12:30 | IL SANTO BEVITORE
SANTI di questi giorni!
La Glacere's San Daniele DOP ham for tasting in a menu dedicated to the Santo Bevitore, at Santino (via Santo Spirito 60r) and S.forno (via Santa Monaca 3r).
prices from 6€T 055.211264
www.ilsantobevitore.com - www.laglacere.it - info@ilsantobevitore.com
18:00 - 21:00 | PROCACCI
Storie di nero
In Procacci's historic location, the products of Green Heart Distillery, Az. Agr. San Piero a Pettine and Noalya Cioccolato Coltivato will be combined to create an aperitif of spirits, truffles and chocolate.
price 8€-15€T 055.211656
www.greenheartdistillery.com - www.sanpietroapettine.com - www.noalya.com
19:00 - 21:00 | IL BORRO TUSCAN BISTRO
Alba sul Lungarno
The gastronomic creativity of Tartuflanghe in an explosion of aromas at Il Borro Tuscan Bistro. Tuscany and Piedmont in an encounter enhanced by the experience and flair of in-house chef Andrea Campani.
Also at the aperitif with Il Borro wines, paired with tapas by Tartuflanghe and Orto del Borro. And at lunch on Sunday 27 from 12 noon.
price 45€ tasting menu / a la carte menu also possible
T 055.290423
www.ilborrotuscanbistro.it
20:30 | TERRAZZA RINASCENTE FIRENZE
L'arte del design incontra l'arte del gusto
Design makes the pack for preserves a collector's item. Speakers: Nju Comunicazione, Auge Design and Casa Marrazzo.
free event
T 081.916128
www.casamarrazzo.it - info@casamarrazzo.it
SUNDAY, MARCH 27TH
20:30 | REGINA BISTECCA
Il re e la regina. Il risotto alla milanese di Vito Mollica incontra la Fiorentina di Vincenzo Di Lorenzo
A culinary dialogue between risotto alla milanese and bistecca alla fiorentina, through the dishes of chefs Vito Mollica and Vincenzo Di Lorenzo. The event stems from two publications published by Gruppo Editoriale, edited by Aldo Fiordelli, which tell about the two great regional dishes. Wines from the Fittipaldi women's cellar.
price 60€
10:00 - 19:00 | 25HOURS HOTEL FIRENZE
Delizie e Desideri
The most refined Famiglia Desideri products in an original tasting. Let yourself be surprised by the flavors and unusual combinations where tradition blends with innovation. The excellences that you will taste from Famiglia Desideri are Cialde di Montecatini, Brigidini di Lamporecchio, Il Cestino di Cantuccio.
price 5€
T 366.7714654
www.cialdedesideri.it - alimentari.sanpaolino@25hours-hotels.com
11:00-15:00 / 16:30-19:00 | SCUOLA DI ARTE CULINARIA CORDON BLEU
Invito slow: alla scoperta del mondo delle chiocciole Arcenni
An invitation to slow down, the good kind: the protagonists are the snails of the Arcenni breeding farm. Guests of the Cordon Bleu cooking school, where the habitat of snails will be recreated. An opportunity to discover the curiosities and secrets of this delicious land mollusk. Each guest will be welcomed with a drink from the company Chioccioli Altadonna and a tasting, both traditional and innovative, strictly based on Arcenni snails, by Cordon Bleu.
Free event, reservation required
www.cordonbleu-it.com - www.arcennituscany.com - info@cordonbleuit.com
12:30 | IL PALAGIO FOUR SEASONS HOTEL
Acquerello e le sue interpretazioni
A gastronomic experience that passes through different countries and traditions in the menu of starred chef Paolo Lavezzini, with Acquerello.
price 120€
T 055.2626450
www.ilpalagioristorante.it - ilpalagio@fourseasons.com
12:30 | VILLA CORA
Un mare di pasta
A reminder of the Sunday lunch of Italian families, featuring products by Verrigni Antico Pastificio Rosetano, Fattoria di Maiano, De Magi Alchimia de' Formaggi and Le Selve di Vallolmo.
price 90€
T 055.228790
www.villacora.it
18:30 | ATRIUM BAR FOUR SEASONS
Volcanic Drinks @Atrium Bar
A special evening together with EtnaTwist, with a dedicated cocktail list and musical entertainment.
price 22€
T 055.2626450
www.ilpalagioristorante.it
