Pitti Uomo 107 at the Fortezza da Basso from 14 to 17 January 2025

Everything is ready for the summer edition of the international menswear event

From 14 to 17 January, the winter edition of Pitti Uomo, number 107, takes place at the Fortezza da Basso in Florence. The spotlight is on the Autumn/Winter 2025 collections of about 790 brands, 45% of which are foreign.

Pitti Uomo is a voyage of discovery of menswear and its evolutions, the stage on which to present novelties, ideas and collaborative projects: through an itinerary divided into five sections (Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling and I Go Out) and a selected programme of special events, it offers a complete vision of the many souls of men's fashion.

Two guest designers this season: Satoshi Kuwata chooses Florence for the first real fashion show of his brand Setchu, while MM6 Maison Margiela creates a 100% menswear collection exclusively for Pitti Uomo. And many others will be the unprecedented projects presented in the Fortezza, also through connections with art and photography, from the brands of reference to the most innovative research operations and the lifestyle world, which is becoming increasingly decisive.

‘Fashion is going through a complex phase of transition,’ comments Raffaello Napoleone, CEO of Pitti Immagine, ‘that we at Pitti Immagine cannot just observe: we have to interpret it, translate it into market choices and communication content, even taking risks. We have pushed, for example, more than in the past, on the product mix, boldly mixing the cards between fashion and lifestyle'.

Salon theme

In January, the Pitti Immagine winter salons chose the unifying element of fire to express the characteristics and spirit of the coming season: FIRE is the theme of the new advertising campaigns, coordinated by creative director Angelo Figus with graphic editing by Alessandro Gori. The I'm on FIRE campaign for Pitti Uomo was interpreted by photographer Andrea Ariano: four male portraits flare up, giving the viewer an emotional, warm and sensual image that, in the mini-clip accompanying the campaign, acquires a slight movement, like a burning flame. FIRE will also inspire the installations in the Fortezza da Basso, curated by Alessandro Moradei. ‘It is the recognition of the generative force of this primary element,’ comments Agostino Poletto, General Director of Pitti Immagine. ‘Fire brings together and warms bodies and souls, it attracts attention and signals direction, it serves to play, to amaze, to inspire, to fuse old ideas and habits and to forge new ones. As fashion does. We will create sparks, ignite desires, focus on problems and proposals. As Pitti Uomo always does’.

The route

The Fortezza da Basso welcomes the Pitti Uomo exhibitors, offering visitors a mix of brands and genres that intercepts and satisfies the needs of the market. Confirmed are the five sections - Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling and I Go Out - presenting the Fall/Winter 2025 collections: from classic to informal, passing through the world of research and outdoor. To these is added the novelty of this edition Knees Up Running Space @ Pitti Uomo 107, a multifunctional space that was born in London from the intersection of fashion, running and events.

Events and special projects

SATOSHI KUWATA - SETCHU Guest Designer Pitti Uomo 107
Satoshi Kuwata, Founder and Creative Director of SETCHU, is Guest Designer at Pitti Immagine Uomo 107. For the occasion, he will present his first fashion show in Florence.
MM6 MAISON MARGIELA Guest Designer Pitti Uomo 107
MM6 Maison Margiela is Guest Designer at Pitti Immagine Uomo 107. The avant-garde brand presents a men's collection designed exclusively for this event, which takes place in the Tepidarium Giacomo Roster.
POLIMODA presents AN/ARCHIVE 2
Polimoda inaugurates AN/ARCHIVE EVENT TWO, the second appointment of the new research centre dedicated to the study of fashion. From 14 January to 14 February, at Polimoda's Manifattura Campus at the Manifattura Tabacchi, EVENT TWO investigates the relationship between workwear, identity, crisis and revolution. Blue and denim, historically associated with the working class, acquire social and political significance, re-emerging cyclically in periods of economic crisis that anticipate revolutions. The archive is thus transformed into a dynamic space that hosts talks, art installations and iconic pieces of contemporary fashion, inviting us to question fashion trends from a sociological and anthropological perspective.
ISTITUTO MARANGONI FIRENZE and WP LAVORI IN CORSO
Istituto Marangoni Firenze and WP Lavori in Corso join forces in an exclusive collaboration that comes to life in the heart of the WP Store in Florence. The project is dedicated to the contemporary reinterpretation of the aesthetics of Filson, the historic brand founded in 1897. The students of Istituto Marangoni Firenze, who will be in charge of the artistic direction of the project, will have the opportunity to explore the WP Lavori in Corso archive, a veritable treasure trove of iconic Filson brand garments, to reinterpret them with a fresh and innovative look. The exhibition, which will accompany the project, will offer visitors not only the chance to admire unique garments, but also a rare immersion into the Filson heritage universe.
SLAM JAM TENAX C/O PALAZZO BORGHESE
On Tuesday 14 January, Slam Jam and the famous Florentine club Tenax celebrate club culture, its legacy and future interactions, between music, art and style. On Slam Jam's 35th anniversary, after the memorable event at the Marino Marini Museum in 2019, the Italian fashion and street culture platform returns to Pitti Uomo with a special night at Palazzo Borghese.
BEYONG TAILORING. La nuova sartoria
For the first time at Pitti Uomo, within the Futuro Maschile section, comes BEYONG TAILORING. LA NUOVA SARTORIA, an urban laboratory that narrates the production process of menswear, in all its phases. The project is the result of a partnership between D-house urban laboratory, the Innovation Lab of Pattern Group, a leading company in the prototyping and engineering of luxury clothing and outerwear; Framis Italia, an international reference point for cutting-edge thermoadhesive solutions; EUROJERSEY, recognised for the production of warp-knitted technical stretch fabrics under the Sensitive® Fabrics brand; and Alvanon, a manufacturer of made-to-measure mannequins.
PITTI MAGS
The blue newsstand with the best independent fashion, art, design, food, beauty, sports and lifestyle magazines is back at Pitti Uomo. The Pitti Immagine newsstand was created to offer an overview of the most sophisticated and researched magazine publishing, which represents a phenomenon of enormous interest and novelty. Partner in this project is Frab's Magazines, an Italian reality that has become a reference point for the selection, promotion and sale of independent and innovative magazines.