Guess, first cafe opened on beautiful terrace of Viareggio store

All the news from the historic store in the coastal city

Important news in the world of Guess, which has opened its first-ever café, Guess Terrazza, on the terrace of the historic Viareggio store overlooking the spectacular view of the Tuscan sea.

The 600-square-meter sales area of the Viareggio location, one of the brand's most historic Italian retail spaces, has been completely renovated with a new design and store concept.

Terrazza Guess Viareggio

The first-floor terrace has been transformed into a sophisticated and exclusive space enhanced by meticulous design elements. Delicate peony patterns and contrasting shades of salmon pink are scattered throughout, infusing the area with energy and vibrancy. A modern and refined atmosphere invites guests to immerse themselves in a world of unparalleled beauty, elegance and luxury, overlooking the beautiful Viareggio coastline. This elegant rooftop oasis features the iconic glowing Guess Terrace triangle logo. The café offers light food, coffee and cocktails, making it the perfect place to relax after shopping or a day at the beach.

Terrazza Guess Viareggio

The store and the newly opened terrace are a key addition to the brand's vast array of Italian stores, with 114 brand-owned, 20 licensed outlets and many special projects underway.