Gucci brings the Cruise collection fashion show to Florence

15 May 2025 a fashion show celebrating the indissoluble bond between the Maison and the city of lilies

Gucci chooses Florence to present Creative Director Sabato De Sarno's Cruise 2026 collection. The location of the show, which takes place on 15 May 2025, has not yet been revealed.

Retracing Guccio Gucci's journey, which began in London where his work as a porter at the Savoy hotel inspired him to open his eponymous leather goods shop on his return to Florence in 1921, Sabato De Sarno now chooses to celebrate the city that represents Gucci's roots, having presented his first Cruise collection in the British capital in May of this year.

A journey into the heart of Gucci, the show will celebrate the unbreakable bond between the House and the city of Florence, cradle of Italian craftsmanship and creativity, reaffirming Creative Director Sabato De Sarno's contemporary vision, deeply rooted in Gucci's heritage and timeless influence. In Florence there is also the Gucci Archives in Palazzo Settimanni, click here if you want to discover our experience.

ARCHIVIO GUCCI PALAZZO SETTIMANNI FIRENZE PIANO TERRA

The last time Gucci showed in Florence was on 29 May 2017 with the presentation of the 2018 cruise in Palazzo Pitti, in the Galleria Palatina, never before used for a fashion show. HERE all the photos from the fashion show.